Avant Guard Coatings is proud to announce Bocar, under the leadership of Richard Morris, VP Sales / VP Ventes, as an official Canadian distributor and training partner for Formula 1051, the company’s flagship professional-grade protection system.

This appointment represents more than expanded distribution. It marks a significant step in Avant Guard’s strategic buildout across Canada by placing Formula 1051 into the hands of an established partner capable of supporting both product access and professional installer development within the Canadian market.

Built through 1,051 rounds of testing and refinement, Formula 1051 reflects Avant Guard’s engineering-first approach to surface protection. It was not developed to fit neatly into existing industry categories, and Avant Guard does not position it as a conventional ceramic coating or paint protection film alternative. Instead, Formula 1051 stands as its own professional-grade system, engineered for those who demand a higher standard of clarity, durability, finish quality, and installation efficiency.

With Bocar now serving as an official Canadian distribution partner, professionals across Canada will gain stronger access to Formula 1051 through an approved channel backed by market knowledge, technical support, and local infrastructure. Just as importantly, Bocar will also be conducting training in Canada, creating a more direct path for Canadian professionals to become approved installers without relying solely on U.S.-based onboarding.
Avant Guard maintains a professional-only model for Formula 1051. Approved installers receive hands-on training, access to professional-use formulas, and ongoing technical support tied directly to Avant Guard’s chemists, internal standards, and installer network. The addition of Canadian-based training through Bocar strengthens that model and accelerates the company’s ability to scale the right way: through qualified professionals, controlled standards, and market-specific support.

“Bocar represents exactly the kind of partner Avant Guard wants leading market development in Canada,” said Matt Kennedy at Avant Guard Coatings. “This is not about mass placement or broad uncontrolled distribution. It is about building the right network with the right people—partners who understand technical standards, installer success, and the importance of protecting the integrity of Formula 1051 as we scale.”

Led by Richard Morris, VP Sales / VP Ventes, Bocar brings an established presence and commercial reach that make it a strong fit for Avant Guard’s next phase of Canadian growth. Through this partnership, Canadian installers, dealers, and professionals will have access not only to Formula 1051, but also to localized support and training designed to drive consistent outcomes in the field.

Professionals in Canada interested in becoming approved Formula 1051 installers or learning more about Canadian distribution and training opportunities can contact:

Richard Morris
VP Ventes / VP Sales
Phone: 1-866-439-3147
Mobile: 514-690-3147
Email: richard@bocar.ca
345 Rue Isabey
Saint-Laurent, QC H4T 1Y2
bocar.ca
bocardepot.ca

For more information on Avant Guard Coatings and Formula 1051, visit agprocoatings.com.