Avant Guard Appoints Whitby Marine Products as Official Canadian Distributor for Formula 1051

Avant Guard Coatings is pleased to announce Whitby Marine Products as an official Canadian distributor for Formula 1051, the company’s flagship professional-grade protection system.

Built through 1,051 rounds of testing and refinement, Formula 1051 reflects Avant Guard’s engineering-first approach to product development. Rather than fitting into the conventional categories of ceramic coating or paint protection film, Formula 1051 is presented by Avant Guard as a distinct solution designed for professionals seeking elevated finish quality, durability, and installation efficiency. 

The appointment of Whitby Marine Products marks an important step in Avant Guard’s controlled expansion across Canada. Through this relationship, Canadian professionals will gain a direct path to Formula 1051 through approved channels, while customers will benefit from growing access to trained, certified installers.

Avant Guard maintains a professional-only model for Formula 1051. Approved installers complete hands-on training and gain access to dedicated support, pro-only formulas, and technical guidance tied directly to the company’s chemists and installer network. Training is offered through Avant Guard’s Cocoa, Florida facility. 

“Whitby Marine Products represents the kind of partner we want carrying the Avant Guard name in market,” said Matt Kennedy, CEO at Avant Guard Coatings. “Our goal is not mass distribution. Our goal is to build the right network—professionals who understand preparation, application, and the standard required to deliver Formula 1051 the way it was intended.”

Professionals in Canada interested in becoming approved installers can apply through Avant Guard and connect through Whitby Marine Products for distribution and onboarding information.